In case you missed it, top-tier organizations have been canceling their in-person events in light of the coronavirus threat. Event marketers understand how risky these investments can be, and we’re seeing the most innovative companies shift toward agile event programs.
This type of programming is designed to thrive in a world of fast-moving business priorities and unexpected change — sound familiar?
Agile event programs include an online component or embrace hybrid events — ones that happen both in-person and online. Over the last few weeks, hybrid events have seen tremendous growth.
For instance, Lattice’s Head of Events, Erin Flannery, is pivoting to either local, in-person events or virtual ones: “Though these are unfortunate circumstances, it is a great way to expand our concept of what makes events special and learn how we can replicate that experience over a digital platform.”
Our upcoming webinar, How to Move Your Live Events Online with Splash, demonstrates ways to pivot to a hybrid event marketing model. Make sure to register, then read on to hear from Perry Piep, Product Operations Manager at Splash, for how-tos on preparing your organization for this reality.